What is SEO? Beginner’s Guide to Search Engine Optimization

Join GUVI’s Digital Marketing Course to kickstart your journey in this exciting field. Gain expertise in ChatGPT, WordPress, Meta Business Suite, Google Analytics, Youtube Analytics, Google Ads Manager, SEO Anomaly and more. Master essential skills in SEO, social media marketing, email marketing, content creation, and digital advertising tactics to excel in the Digital Marketing industry. Today, your content will rank only if it offers what exactly the user has in mind. Matching user intent is about aligning your content with the specific needs and desires of your audience at the moment they perform a search. In an era where misinformation can spread rapidly, E-A-T is Google’s way of ensuring that users receive content that is not only informative but also reliable and created by credible sources.

Search intent

We recommend not simply adding links to existing text, but adding context around the new links, which can boost both the relevance and the freshness of the new links. Links are a powerful ranking signal, but remember, not all links are equal. Since we’re now linking our topically related pages together, we now want to make sure to optimize our linking strategy for maximum SEO impact.

How search engines work

Image optimization is an important yet often underestimated component of SEO that can significantly enhance a website’s performance and ranking in search engine results. With new websites popping up left and right, it’s becoming increasingly difficult to get noticed and maintain customer loyalty. Even Google doesn’t use that as a relevancy signal, people searching on the internet might see it that way and click on your link instead of others. So, a domain name with a relevant keyword in it can improve your SEO indirectly by increasing click-through rate. Google won’t directly use this metric to rank your website, but you’ll be getting more backlinks if people find your content useful. You may also rank for multiple relevant search queries as the content is more comprehensive and covers lots of topics.

5xx errors are server errors, meaning the server the web page is located on failed to fulfill the searcher or search engine’s request to access the page. In Google Search Console’s “Crawl Error” report, there is a tab dedicated to these errors. These typically happen because the request for the URL timed out, so Googlebot abandoned the request. View Google’s documentation to learn more about fixing server connectivity issues.

Page Speed & Performance

Bing prefers sites that have lots of unique content which is also of good content quality. PageRank is a measurement of authority created in the early days of Google. It is not as relevant as it once was and hasn’t been updated for a long time now. So if you have an older domain that includes your keyword – you are golden! I’ve been using social media schemes to rank in the search listings consistently for the past 2 years. Just enter your URL into the SEO Analyzer and it will return a list of suggestions to improve your rankings.

• When search engines like Google decide which pages to rank highest for a given query, one of the primary factors they consider is the quality and relevance of the content.
• The final ranking factor might not be something you can control, but it’s worth mentioning.
• Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI.
• Conversely, linking to irrelevant content confuses users, leading to unexpected or unrelated information.
• The name of the channel and its description, as well as the channel tags, are the be-all and end-all.